This August 10, 2014, the Company will launch its
most aggressive green campaign in a form of a fun run activity. The Run for
Sustainability, or dubbed as R3RUN (Reuse, Reduce, Recycle Run) is designed to
inspire environmental action among Filipino consumers and raise awareness on
climate change. It also aims to educate consumers on the importance of
green-labeled products and how patronizing them could help in a way to protect
our planet.