Take small steps for big change: SM Waste-Free Future illustrates doable actions for a cleaner, greener planet.

 

MANILA, Philippines - Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual. 

 

Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls. 

 

"The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. "The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.” 

 

The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia.  Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills. 

Back to Basics

To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:  

 

1. PET Bottles

2. Plastic Cutlery

3. Single-use plastic

4. Plastic cups from coffee or milk tea

5. Soiled coffee paper cups

6. Soiled food containers

7. Food packaging and sachets

8. Soiled tissue or napkins

9. Soiled diapers/ sanitary products

10. Food waste

 

The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls.

PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling.

Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins. 

Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins.

 

As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices. 

 

Take-action, join the movement

Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. The program promotes sustainable systems and the advancement of the circular economy. 

To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected.

Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates.

Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day.

  

"Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.

Women Entrepreneurs Shine at SM Supermalls this Women’s Month

Women-led businesses took center stage as the WomenBizPH Trade Fair successfully opened at SM Lanang Premier from March 12–14, celebrating the creativity, resilience, and growing impact of Filipina micro, small, and medium enterprises (MSMEs). Organized by WomenBizPHin partnership with SM Supermalls, the three-day trade fair brought together inspiring women entrepreneurs showcasing a vibrant mix of proudly local products—from artisanal pastries and handcrafted accessories to healthy snacks, woven apparel, delicacies, and wellness products.

More than just a marketplace, the event highlighted the powerful stories behind the brands, demonstratinghow women entrepreneurs continue to transform passion into purpose and innovation into livelihood opportunities.

Women entrepreneurs take center stage at the WomenBizPH Trade Fair at SM Lanang Premier, where women-led MSMEs proudly showcased local products in celebration of Women’s Month.

 

 

Filipina entrepreneurs proudly present their brands at the WomenBizPH Trade Fair, highlighting the creativity, resilience, and innovation of women-led MSMEs.

 

From handcrafted fashion pieces to artisanal food products, women-led MSMEs showcased a diverse array of Filipino creations at the WomenBizPH Trade Fair.

 

Sustainable fashion takes the spotlight as women-led brands present handcrafted apparel that celebrates Filipino craftsmanship and modern design.

Inspiring Stories Behind Women-Led MSMEs

Behind every product on display is a powerful story of determination, innovation, and purpose. Across the country, women entrepreneurs continue to transform challenges into opportunities, building businesses that uplift communities and preserve Filipino craftsmanship.

 

 

Empowering Artisans Through Creativity

 

Sustainable and timeless—these two words define the aesthetic of Sassy’s Creation Enterprise, a brand where traditional Philippine craftsmanship meets modern innovation. By blending heritage weaving techniques with contemporary design, Sassy’s

Creation produces ethically curated fashion staples designed for EveryBODY, using upcycled fabrics and locally sourced weaves that reflect both sustainability and style.

Behind every Sassy piece are the skilled hands of women artisans, including home-based mothers and women from the Bureau of Jail

Management and Penology (BJMP) in Antipolo, Rizal, who carefully craft each item with dedication and pride.

Through these collaborations, the brand provides meaningful livelihood opportunities while celebrating Filipino craftsmanship.

For the founder of Sassy’s Creation, entrepreneurship is not only about building a brand—it is also about uplifting communities. “Our goal is not only to create meaningful products but also to support local artisans and weaving communities across the country,” she shared.

By working closely with weaving communities and showcasing their handcrafted pieces through trade fairs and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino crafts while bringing them into today’s lifestyle and fashion landscape. Discover their products on Instagram:

@sassyscreationph

Carrying Forward a Legacy

 

For Cynthia M. Eusebio, owner of Magpoc’s Pastry Products Manufacturing in Bataan, entrepreneurship is deeply rooted in family heritage.

“Magpoc’s isn’t just a label—it’s a legacy of providing for our community.

I stepped into this role to honor the women who came before me while evolving the brand  for the next generation,” she shared.

 

Now a third-generation leader of the brand, Eusebio continues to innovate by expanding Magpoc’s reach through digital platforms and new product offerings while preserving the traditional recipes that built the business. Discover their products on Facebook: MagpocsAraroCookies

 

From Survival to Strength

 

For Cebu-based entrepreneur Cuevas Planas, founder of Kirby’s Chicharon, her business journey represents resilience and the courage to start over. “I started small, making chicharon and quietly selling to stores and offices. That small income became my hope and my courage—it helped me rebuild my life and prove that even from nothing, you can rise again,” she shared.

Through perseverance and faith, Planas built her brand from humble beginnings, eventually gaining the confidence to showcase her products in larger markets and trade fairs. Discover their products on Facebook: kirbyschicharonph

 

Turning Passion into Healthy Innovation

Meanwhile, Flaviano’s Health Food Products, based in Laguna, was born from a shared passion for creating innovative food products.

“Every challenge teaches us something. Even during difficult times like the pandemic, we continued innovating and moving forward—because every step we take brings us closer to success,” the entrepreneur shared.

Today, the brand continues to develop healthier food options while exploring new opportunities to reach more customers through platforms like SM Supermalls. Discover their products on Facebook: FlavianosFood

SM Supermalls: A Launchpad for Future Filipino Brands

Through initiatives like the WomenBizPH Trade Fairs, SM Supermalls continues to serve as a marketplace where MSMEs can grow, gain visibility, and reach new markets.

 

“At SM Supermalls, we see MSMEs not just as exhibitors but as future brands in the making. By providing accessible platforms where entrepreneurs can showcase their products and connect with customers, we help nurture the next generation of Filipino brands,” said Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls.

For many entrepreneurs, showcasing their products in SM malls represents a major milestone—opening doors to new opportunities, partnerships, and customers.

This commitment reflects SM Supermalls’ long-standing advocacy of supporting MSMEs as drivers of inclusive economic growth and community development.

Celebrating Women Entrepreneurs

This Women’s Month, SM Supermalls invites shoppers to discover the inspiring women behind these brands and support their journeys toward growth and success.

Because when women entrepreneurs rise, they do more than grow businesses—they uplift families, empower communities, and inspire the next generation of leaders.

Setting the scenes for Mindanao’s main characters at SM Supermalls

Let’s be honest, Mindanao–we’ve never been background characters. There’s a certain confidence in the way we move. We’re sharp, bold, and sure of what we want. We don’t need to be loud to show who’s the leading character.

And since we know what iconic-ness we bring to the table, the place we spend our time in? Well it has to keep up. The vibe, the energy, the experience. The good news is that across Mindanao, new firsts are arriving, firsts that can keep up and set the scene at your most-loved mall, SM Supermalls–the mall of firsts.

The Opening Act: Serving Cravings And Lewks

Because once the plans are locked, it’s never just about the food. It’s about how you show up. The table becomes the backdrop, the look comes together, and suddenly your first act is in full motion

• Soul Kitchen / Fast Fresh 

Some scenes call for comfort, and at the first soon to open Soul Kitchen/Fast Fresh in SM at the expansion wing, level 1 of SM City Davao, that comfort is about to come plated just right. The Banana Pecan Pancake will bring that sweet, indulgent moment, while the White Chicken Rice can keep it classic and satisfying. Ez great food down, so you can keep your main character on.

• King’s Feast 

Some scenes call for royal treatment–and at the first soon to open King’s Feast in VisMin at the level 2 expansion wing of SM City Davao, it will begin with an all-you-can-eat spread fit for main characters who don’t do small portions. This is where plates will stay full and tables will feel like your own feasting hall. Because if you’re stepping out in full looks, the food should rise to the occasion.

The Second Take: Brewed and Booked

Every great story has an in-between moment, a pause before the climactic scenes–the kind where things slow down just enough for the main character to decide what happens next. At the 2nd level, expansion wing of SM City Davao, the first soon to open ZUS Coffee in Mindanao will offer exactly that kind of reset: good coffee, a solid spot to regroup, and just enough caffeine to cue the next scene.

The Turning Scene: Confidence In Center Frame

It’s time for your close-up with a glow up. At the lower ground level of SM Lanang, the first Idara Aesthetics in Davao will bring advanced aesthetic treatments closer so you can step into frame polished, confident, and fully in your main character energy.

The Final Shot: Go All Out, Icon

Every main character needs a great ending, and the first DJI in Northern Mindanao at the 3rd level of Cyberzone in SM CDO Downtown Premier–makes sure yours is nothing short of cinematic. Because in every story worth telling, it’s the final frame that can turn something good into a masterpiece.

From the opening act to the final shot, the scenes are set–and now it’s your move. Because when you know you’re the lead, you don’t wait for the spotlight. You step into it.

Main character energy? Fully secured–only at your most-loved mall, SM Supermalls.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

We Stannin’ HARD: Best New Finds in Luzon with SM Supermalls

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode

activated. A freshly opened concept store? Consider us a fan. Entering your fitness era?

Support. Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates

with the life we want, we are stanning hard.

Here at SM Supermalls, you don’t need to look any further. Everything—and we mean

everything—that will get you hyped up for months is right here. From the hottest new finds

across Luzon to everyday essentials that hit different, these stores have us hooked, and we

just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all

our attention.

All For Our Foodie Stans

Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to

explore, we are stanning hard!

● Pho Hoa

A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper

Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides

like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind

you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar

flavors of the country.

● Frankie’s New York Buffalo Wings

For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings

at the West Wing of SM City Marilao brings its iconic variations to the table, with

flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving

wings? This is your chance to dig in until you drop.

● Manam

And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is

your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with

creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s

Manam for you!

All For Our Lifestyle & Fashion Stans

If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly

belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding

the hype.

● Aquaflask Designs

If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask

Designs makes hydration look good with functional, sleek tumblers that you can

customize—from colors and sizes to all the accessories you can pair them with.

Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your

personality shine through whether you're heading to the gym, to class, or just

malling around SM.

● Sunnies Studios

Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its

newest store at the Ground Level of SM City San Pablo brings that signature cool

directly to your everyday wardrobe and gets you looking like your idol. Known for

trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our

accessories stans out there.

● The Loop

All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao

Downtown is your newest go-to spot for anything gadget and gadget accessories,

bringing in products that are sure to empower you whether you're a student, a

professional, or just vibin’ through life.

● Decathlon

For sport and adventure stans who love gearing up for every experience, the newest

Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of

equipment, apparel, and accessories into one space. From running shoes to yoga

mats, hiking gear to swim essentials, Decathlon location makes it simple to shop

everything you need to stay active and stylish.

All For Our Wellness Stans

Wellness first? Healthy fitness habits? We can’t help but stan those who take good

care of themselves—and lowkey, we all aspire to be like them!

● Iremia Headspa

If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is

where self-care becomes part of your everyday life. A first in SM, it offers structured

head and scalp treatments focused on relaxation and reset. Wanna be your own #1

fan? This is the spot for anyone who’s ready to take their well-being seriously.

● Anytime Fitness

For fitness stans focused on building a healthier body, the new Anytime Fitness at

the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7

gym experience right into your routine. Equipped with machines and tools for every

fitness goal, AF is where your fitness journey becomes more accessible and more fun

to return to.

ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts

you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got

it all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest

updates and events.

The Water Stewardship Journey Continues for SM Supermalls

For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm. 

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources. 

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale. 

"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience.

Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. "Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts," said Silerio.

 

A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid.

 

  

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community.

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR).

"We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio.

 

Vinta Market sets sail at newly opened SM City Zamboanga, championing local MSMEs

 

The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula.

ZAMBOANGA CITY, Philippines — As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and

 unique souvenirs.

SM Supermalls executives  and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (L-R: DTI Zamboanga Sibugay Provincial Director, Ma. Rovie Manzanares; DTI Zamboanga City Office Provincial Director, Grace Aduca; SM Supermalls AVP for SM Communities Program, Royston Cabunag; DTI Regional Director Al-Zamir Lipae; SM Supermalls SAVP for SM Communities Marketing, Pats Dy;  DTI Assistant Regional Director, Maridel Dengal;  and SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin)

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture. 

More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

“We are very happy for the opportunity given to us by SM City Zamboanga… because of that, I have a growing market and a lot of suki na at SM,” shared Maria Donna of Marya Soaps and Scents from Pagadian, highlighting how increased visibility at SM has helped strengthen her customer base.

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations. “Maraming salamat sa mga opportunity na mga ganito na pwede kaming magbenta para makahanap lalo ng market… kayo na ‘yung kasangga namin sa pag-promote ng aming weave,” said Evelinda Otong, a 4th generation Yakan weaver, underscoring the importance of platforms like SM in sustaining local craftsmanship.

Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences. 

“With their trainings and seminars, we’ve learned a lot… we’re proud to say that we supply all over the Philippines—and with SM Supermalls, our products can reach around the country and are now in the mainstream market,” shared Shaun Alavar of Alavar Food Products, reflecting the broader growth opportunities enabled through the partnership.

 

 

 

 

 

Featured MSMEs proudly showcase their locally made products at the Vinta Market, highlighting the passion and dedication behind every creation.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.

Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

Intricately crafted local products showcase the artistry and cultural heritage of Mindanao’s talented artisans.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.

 

 

Locally made delicacies from MSMEs offer shoppers a taste of Zamboanga’s rich culinary heritage at the Vinta Market.

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.

As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

 

About SM Supermalls – MSMEs

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—continues to maximize the MSME experience by creating opportunities designed around what Filipino entrepreneurs need most. As the country’s most preferred and loved retail destination, SM champions entrepreneurship by supporting MSMEs across different stages and sectors—serving diverse business tribes through market access, visibility, mentorship, and platforms that help enterprises grow and thrive. From emerging startups to growing homegrown brands, SM provides a marketplace where Filipino innovation can flourish, connecting entrepreneurs to communities and customers in meaningful ways. Because when MSMEs succeed, communities grow stronger—and every opportunity created is part of SM’s commitment to building a future designed All For You. To learn more, visit msme.smsupermalls.com or email customercare@smsupermalls.com.

 

The Art of Self-Luvin’ with SM Supermalls

 

Can you feel it? Love is in the air! But it’s not the kind that sweeps you off your feet, just the love that feels safe, warm, and homey. Self love, of course!

Hey self-lovers, consider this a sign for you to slow down and to show yourself some well-deserved LUUUUV. Because this Heart’s Day, it’s no longer just about romance, it’s about keeping your heart happy, healthy, and glowing.

Through the melody of Olivia Dean, it really is so easy to fall in love—especially with the person who’s been with you through it all. And at your most loved mall, self-care comes as easy. Because from beauty essentials to wellness musts, we’re here to help you lean into the soft life, effortlessly unbothered. So mark your calendars, set the vibe, and celebrate love your way because #LuvIsYourVibeAtSM.

STEP 1: Cleanse Out Your Worries

Love needs breathin’, so let your self-LUV journey start with a clean base. Let go of the overthinking, the stress, and everything that’s been weighing you down. Reset the vibe, and give yourself a chance to clear space for a bolder, lighter version of you.

Aivee Clinic

Let Heart’s Day redefine what it’s like to destress and declutter. Revitalize your glow and go beyond skin deep with Aivee Clinic. Be prepared to welcome a brighter, new era of you. From tailored facials to advanced and doctor-led skin care treatments, your way to self-luvin’ is conveniently located here at the 5th Level, Mega Fashion Hall of SM Megamall. 

STEP 2: Treat Yourself To A Nail-Boosting Glow

Now, for the ba-ba-ba-baby steps. Because once the vibe is set, it’s time to step up the glow-up. The kind that instantly lifts your mood and reminds you that beauty has always been with you.

French Tips Organic Nail Lounge

Soft, natural, and oh-so-elegant… just like every nail art lover’s dream! Situated at SM Aura, French Tips Organic Nail Lounge gives your fingertips the glow up they deserve. Using organic-focused formulas and holistic approach to nail care, it’s the kind of self-care that looks good and feels even better.

Other Branches: SM Megamall, SM Podium 

Noon Talk Nail Lounge

Self-LUV should always feel like a celebration! Located at SM Mall of Asia, Noon Talk Nail Lounge can make every manicure feel like a milestone moment. With colors and finishes that frame your mood just right, this is where your nail glow-up gets personal and fun. 

Other Branches: SM Megamall

Ukiyo Beauty Bar

Make every look feel effortlessly put-together with minimalist hues and soft textures to match your vibe. At Ukiyo Beauty Bar, enjoy manicure and pedicure services you truly deserve. Its curated approach to nail care blends modern chic with timeless elegance, bringing in beauty with intention at S Maison. 

STEP 3: Moisturize Your Spirit, Protect Your Vibe

The final step? Lock it all in. Protect your peace, nourish your soul, and keep anything that disrupts your energy at bay. Let your freshly pampered self start anew. Softer, stronger, and glowing from the inside out.

Ayumi Elite

Extend the good vibrations and accessorize your look with intention. Experience the grooming techniques of Japan at SM Aura with Ayumi Elite, delivering an instant confidence boost through top-tier eyelash extension styling.

Other Branches: SM North Edsa, SM Mall of Asia, SM Podium 

The Spa Wellness

Seal in the softness through a deeply moisturizing treatment and wrap up your self-care journey at The Spa Wellness at the 5th Level of SM Podium, where peace meets pampering. From deeply relaxing massages to rich body treatments, this is your final moment to melt tension away, recharge your spirit, and walk out feeling all the LUUUV.

That's the art of luvin’, and anyone with a heart would agree. It's so easy to make yourself feel the love with SM Supermalls. Valentine’s Day or not, there’s always room to make time for care, calm, and a little indulgence.

This Valentine’s Day, #LuvIsYourVibeAtSM, your most loved mall of firsts and evolving finds. Because we’re here to make your Saturday night—and the rest of your life—filled with love.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.