It’s summer time and when there’s fun, there’s sun. It’s
better to be prepared than sorry after all, we should love our skin. Exposure
to the sun is not only when we are in beaches, but we experience it all day
long.
It has been almost a year since Daylong first introduced its
campaign for daily, cellular sun protection, advocating that sunscreen should
be part of everyday skincare regimen. The trusted makers of Cetaphil launched
Daylong to provide clinically-proven protection against the sun, all the way to
the cellular and DNA level. With a state-of-the-art formula that has a uniquely
light texture and a smooth finish, this Swiss brand successfully conveys its
message for daily, deep, and complete solar defense.
While the whole city bustles in preparation for summertime,
and for days of basking under the beautiful sun on some of the most exquisite
local beaches, Daylong has been working quietly – preparing for something
bigger.
Staying true to its commitment of caring for the skin,
whether the sun is out or not, Daylong conducted a study to reveal that the sun
exposure in the city has the same intensity as at the beach. Using sun sensors
that can detect UV radiation, Daylong has shown that the UV radiation in the
city of Manila reaches the same level as on the beaches of Boracay.
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| “The concept of the study was to support our advocacy for daily sunscreen wear. Daylong is new in the game, but this is how we want to make an impact – by undertaking a responsibility to provide daily sun care and protection that works even on a cellular level.” explains Jon Lee, Brand Manager of Daylong. |
