Sunscreen and the City: Daylong’s Advocacy Towards Every Day Sun Protection Living Protected From the Urban Sun
It’s summer time and when there’s fun, there’s sun. It’s better to be prepared than sorry after all, we should love our skin. Exposure to the sun is not only when we are in beaches, but we experience it all day long. It has been almost a year since Daylong first introduced its campaign for daily, cellular sun protection, advocating that sunscreen should be part of everyday skincare regimen. The trusted makers of Cetaphil launched Daylong to provide clinically-proven protection against the sun, all the way to the cellular and DNA level. With a state-of-the-art formula that has a uniquely light texture and a smooth finish, this Swiss brand successfully conveys its message for daily, deep, and complete solar defense. While the whole city bustles in preparation for summertime, and for days of basking under the beautiful sun on some of the most exquisite local beaches, Daylong has been working quietly – preparing for something bigger. Staying true to its commitment of ...