Merrell
is the leading outdoor performance brand that empowers people to challenge
themselves in the great outdoors - to go outside and not settle for
a life on the sidelines, to achieve and out perform. To conquer the
outdoors, Merrell recently launched its Out. Perform campaign with its AllOut
collection for an even more exciting outdoor experience
AllOut
Collection
Taking
learnings from minimalism, Merrell designs light and fast hiking and trail
running shoes for Spring 2014. The new AllOut Collection features a flexible
underfoot wrap that mobilizes the arch.
This unique design activates the body’s most natural form by creating
continuous ground contact for increased mobility and efficiency. Core
performance hiking and backpacking shoes are athletic in build but packed with
Merrell’s tried and true performance technologies to meet the needs of modern
day trail blazers.
“Consumers
are seeking natural motion options that offer more protection underfoot without
inhibiting movement,” said Shaun Bohnsack, Outside Athletic product line
developer at Merrell. “We believe the best way to optimize performance is to
allow the feet and body to move naturally. In the design of AllOut we are able
to strike the perfect balance of natural movement and the necessary protection
underfoot.”
