LG amps up hygiene offers with new washers

Hygiene has been given critical importance in today’s age when communicable diseases are on the rise and have become primary concerns. From the food they eat to the things they use, consumers are now becoming more and more health-conscious. Even clothing hygiene is given premium nowadays especially since clothes can harbor harmful microorganisms which can be transmitted to others when the clothes are reused. 

In response to this, global technology leader LG Electronics introduces its latest line of washing machines which offer the ultimate cleaning performance and improved hygiene benefits with its newest powerful heaters.

With the top loader’s high performance heaters equipped inside a fully-stainless steel tub, warm washing of up to 60 degrees Celsius becomes possible, effectively cleaning and ensuring total clothing hygiene care.

LG’s latest washers also have a Stain Care course where the internal temperature is increased up to 40 degrees Celsius for efficient stain removal, and an Allergy Care course which eliminates allergy-causing germs and bacteria from the cloths by raising the temperature of up to 60 degrees Celsius.

Based on a test by multinational inspection, product testing and certification company, Intertek, LG’s top loaders are capable of effectively cleaning and sterilizing the washer tub of up to 99.99 percent.

“With our top loaders’ heating capability, it reduces dirt and germs in the clothes and in the tub itself, providing utmost hygiene care,” Mr. Youngmin Chae, vice president for LG Philippines’ Home Appliances, said.

Aside from its heating feature, LG washers also have the Inverter Direct Drive which utilizes an accurate control system that enables the 6 Motion technology. Each wash cycle combines up to six different wash motions—wave force, agitating, rubbing, compressing, rotating and swing—producing results like hand-washed clothes.

Mr. Chae said, “With the heating feature combined with the 6 Motion technology, LG is truly transforming a usually tedious washing experience to an easier, lighter and a more effective one.”

He continued, “LG recognizes the significance of health and hygiene, thus, we always strive to innovate products that answer these, enhancing the lives of our consumers. Through our newest line of top loaders which use heaters to clean the clothes and the tub itself, we are making it possible for our consumers to not just have clean clothes, but sterile and germ-free as well.”

The biggest capacity which has the heating feature is 17 kilograms (top load).  

For more information about the LG’s Smart Appliances series, visit www.lg.com/ph, or www.lgblog.com.ph, or www.LGnewsroom.com; like LG’s official Facebook page “LG Philippines”; or follow @LGPhilippines on Twitter or on Instagram.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance Company

The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.lg.com.