Freeway has always been known for celebrating
the lives of prominent Filipino Artists. This time is no different as
Freeway chose to honor a man whose works of art have stood the test of time and
whose masterpieces still continue to live on in the hearts of many. This man is
none other than Juan Luna, Filipino Master for Visual Arts.
The event was held on October 10, 2013 at the
Lopez Memorial Museum in Pasig City. It was definitely a grand fusion of art
and fashion as the event was attended by several prominent figures from both
ends such as fashion bloggers, art enthusiasts, critics, media and many more.
Of course, the celebration of Juan Luna wouldn’t be complete without the works
of Juan Luna himself. Guests were able to view a number of his key pieces
through the Lopez Museum’s on going exhibit, Trajectories, which will be
available for viewing until October 31, 2013. The exhibit also features
the prominent works of Filipino Master Felix Hidalgo plus masterpieces of
esteemed National Artists artists such as Vicente Manansala, HR Ocampo,
Fernando Amorsolo among others. It is the first time in 8 years that the
Lopez Memorial Museum has had a lineup of historic greats such as these.
Here are the lovely pieces of the new collection
Hosted by ANC anchor Lexi Schulze, the night
kicked off with a video presentation of Juan Luna’s life and works.
Furthermore, Freeway was ecstatic to have Art Historian, Mr. Santiago Pilar,
and Lopez Memorial Museum Director, Ms. Mercedes Lopez Vargas, talk
more about Luna’s achievements and masterpieces. Through this, the guests were
able to know more about the Filipino Master’s beginnings and great
contributions to the Philippine art history.
The real highlight of the night though was the
exclusive fashion show! Guests were able to catch a glimpse of the first ever
Filipino Masters Collector’s Series Juan Luna Collection as the 24 piece debut
collection was unveiled, including a few shirts for men. The fashion show
showcased highlight famous Luna pieces such as El Flautista, I am Cold,
Una Dama Francesca, Espana y Filipinas, Fencing Positions, Rice Harvesting,
Various Subjects and A Roman. Models worked the runway in shoes from Janilyn for the ladies and were glammed up by Piandre
Salon for their hair and VMV Hypoallergenics for their make-up.
Truly, the event was something to remember as
guests went home that night filled with more knowledge, appreciation and awe
for fashion as Freeway shared yet another superb historical figure for the
entire art and fashion society to see. You can catch more of the Juan Luna
collection at Freeway stores nationwide or shop online at www.freewayonline.com.ph for
your comfort! You may also visit our Facebook page facebook.com/FreewayOnline or
follow us on Twitter and
Instagram @FreewayOnline for more information.
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